If you're looking to elevate your game in 2024, here's your strategic roadmap to becoming an expert data analyst.

The role of AI in product analytics is one of transformative potential, changing not just how we analyze data but also the kinds of insights we can derive from it.

A/B testing, also known as split testing, is a critical process for marketplace companies looking to make data-driven decisions. It's the backbone of an agile marketing strategy and product development process. But not all A/B tests are created equal. Here's how to ensure your A/B testing cuts through the noise and delivers actionable results.

Taking the example of a fictional e-commerce company, I explain how investing in product analytics in your company can help you scale by offering a personalized shopping experience online.