Professional Journey
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University of Illinois at Chicago
100% Scholarship Awardee | INFORMS Leader
Started as an Analytics Intern at Vibes
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Vibes | Chicago
Started as a Data Analyst and was Promoted to a senior position in 2020
Helped brands grow their e-commerce audience through the lens of mobile marketing
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Wharton Online
3 Month Certification in Product Management and Strategy
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StyleSeat | United States (Remote)
A strategic and analytical partner for PMs to grow /optimize various products
Focused on 0-1 products and helping build a go-to-market strategy
Welcome to the crossroads of data analysis and product innovation. I am Sumeet Kukreja, a dedicated product analytics professional with over six years of tech industry experience. My journey has been marked by leveraging data-driven insights to craft user-centric designs and optimize product strategies, driving innovation and organizational success.
In today's rapidly evolving digital landscape, the importance of product analytics cannot be overstated. At the heart of successful product development and optimization lies the ability to decode complex data patterns into actionable insights. Product analytics empowers businesses to understand customer behavior, identify trends, and make data-driven decisions that enhance user experience and drive growth.
My expertise in product analytics bridges the gap between data and strategic decision-making. By meticulously analyzing user interactions, engagement metrics, and conversion data, I help businesses tailor their products to meet the ever-changing needs of their customers. This not only leads to increased customer satisfaction and loyalty but also fuels innovation and competitive advantage in the marketplace.
Life beyond the 9-5
Beyond the realm of data and product analytics, I am an avid explorer at heart. My passion for travel has taken me on a journey through 22 states, each adventure adding a page to my story. Whether it's the serene beaches of California or the bustling streets of New York, every destination carves a unique memory in my life's mosaic.
When I'm not charting new terrains, you can find me on a quest through the vibrant coffee culture of the city. There's a certain magic in the aroma of freshly brewed coffee, and I revel in uncovering hidden gems that offer the perfect blend of ambiance and espresso.
Summer days are reserved for the tennis courts, where I channel my competitive spirit into every serve and volley. As the sun sets, my enthusiasm shifts to the cricket field, a testament to my enduring love for the gentleman's game. It's in these moments, away from the numbers and charts, that I find a balance, celebrating the joys of life, one cup, one game, one journey at a time.
Follow my Instagram to catch a glimpse of the world through my eyes, from scenic vistas to the quaintest coffee corners, and the sports that fuel my spirit.
